HG Marketing Group LLC  


Website Development

Industry: Funeral Services

The Objective: StoneMor Corporation is one of the top carriage services, owning almost 80 funeral homes nationally and internationally. Each funeral home has a unique brand, and offers different funeral home packages on their website. StoneMor wanted to build a portal website for consumers with information for an at-need time of death. The information needed to be consistent messaging, but show the individual packages for each funeral home.

The First Step: We built a web portal from the landing page that lead to a login area on the website with resource pages. Each funeral home had a say on which material they needed for the site, and four final funeral homes were selected for a beta (testing) site, before the other funeral homes had their pages built. The final four needed to have consistent branding according to their current website colors, formatting and layout.

The Solution:

• Art direction for website development
• Graphic design & layout
• Copywriting & editing
• Programming


In April 2010, HG Marketing Group merged with Furia Rubel Communications - furiarubel.com
Marketing / Advertising / Pennsylvania / Philadelphia / Doylestown / Bucks County / Montgomery County / New Jersey
215.340.0480 / Marketing Consulting / Strategic Planning / Tactical Advertising
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