Omnia Education

Brand Development and CME Materials

Industry: Education - Healthcare

The Objective: Omnia Education conducts Continuing Medical Education (CME) conferences, which focus on women's healthcare issues. When they launched two new programs, Innovations in Obstetrics and Breakfast with the Professors, they needed an event marketing strategies that would highlight new components.

The First Step: Omnia engaged HG Marketing Group to create an event brand and marketing pieces.

The Solution: When developing the brands, HG Marketing took into account the complimentary CME programs and the target audiences. The strategies were:

• Ads for upcoming events
• Direct mail event registration brochures
• Custom artwork
• Logo development
• Stock photography location research

The Results: Omnia Education successfully launched these branded CME programs and enjoyed positive feedback from participants who attended the programs. Omnia adapted HG Marketing’s printed logo for online usage.