HG Marketing Group LLC  


Full-Product Catalog, Custom Product Photo Shoot, Video Production, E-Commerce Website Design, E-Newsletter Design and Management, Catalogs on CD

Industry: Manufacturing

The Objective: For over 40 years, LEM Products has manufactured industrial identification products (labels, tags and signs) to major industries and corporations. Their products are used to identify hazards, provide instructional and directional information, and promote safety. When LEM approached HG Marketing, they lacked a comprehensive product catalog for their entire line. They also had limited product representation on their Website.

The First Step: LEM retained HG Marketing Group to design, project manage, and produce a catalog showcasing over 15,000 products. At the same time, a team was working to develop LEM’s e-commerce site for online sales.

The Solution: HG Marketing created custom art for approximately 500 products, designed the catalog, assisted with content development, and managed custom photo shoots. HG Marketing provided LEM with:

• A library of custom product illustration
• Artwork inventory management
• Consistent brand representation
• User-friendly product guide by industry within the catalog
• Catalog indexing
• Electronic job tracking
• Project management, including communicating with multiple vendors to ensure progress, quality, and timely deliverables

HG Marketing assisted with the development, design and database content for LEM’s new e-commerce Website. Many of the solutions from the catalog creation were employed when developing the new site, including:

• Online depository of product illustration
• Consistent brand representation
• User-friendly product search by industry, part number, description, or name
• Design, development, and maintenance of an e-newsletter for site promotion
• Regularly scheduled progress reports, quality checks, and timely deliverables

The Results: The catalog generated an improvement in sales support for LEM’s sales team, and increased LEM’s ability to spread awareness of LEM products. The e-commerce Website has pushed sales by allowing customers to view and purchase specific items and groups of items online. LEM’s inside sales manager, Layne Fierle, writes, “[The catalog] has been a key factor in our ability to promote and sell LEM products. I confidently recommend HG Marketing as a reliable and creative supplier, and as experts in their field.”

HG Marketing Group continues to work with LEM in 2008. They have created a new industry-specific catalog, produced digitally on CD, and look forward to working on a revised comprehensive catalog for 2009.

LEM continues to make improvements to their Website, with strategic guidance and tactical assistance from HG Marketing, to enhance customer experience.

In April 2010, HG Marketing Group merged with Furia Rubel Communications - furiarubel.com
Marketing / Advertising / Pennsylvania / Philadelphia / Doylestown / Bucks County / Montgomery County / New Jersey
215.340.0480 / Marketing Consulting / Strategic Planning / Tactical Advertising
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