HG Marketing Group LLC  

Jofit Golf Wear

E-Commerce Website with Management Solution

Industry: Retail Apparel

The Objective: Jofit Golf Wear is a leading women’s golf apparel line. With the launch of their second line, they realized the need for improved online sales capabilities to reach their audience and to sell products to their customers nationwide.

The First Step: HG Marketing Group laid groundwork for creating an e-commerce Website for customer purchasing online.

The Solution: HG Marketing Group designed a user-friendly e-commerce Website, including easy-to-navigate tabs, a store locator feature, and a billing configuration and confirmation system.

HG Marketing assisted Jofit with:


• Website layout and design
• E-commerce Website set-up
• Training on shopping cart back end usage
• Custom-created, dynamic navigation
• Click-through landing pages for each product category

The Results: Since launching the e-commerce Website, Jofit Golf Wear’s popularity and sales continues to grow. Customers include women’s professional golfers Maria Castellanos and Hye Jung Choi.

In April 2010, HG Marketing Group merged with Furia Rubel Communications - furiarubel.com
Marketing / Advertising / Pennsylvania / Philadelphia / Doylestown / Bucks County / Montgomery County / New Jersey
215.340.0480 / Marketing Consulting / Strategic Planning / Tactical Advertising
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