HG Marketing Group LLC  

J. Carroll molloy

Marketing Plan, Stationery Package, Brand Standardization, Trade Show Graphics

Industry: Real Estate

The Objective: J. Carroll Molloy is an agency with almost 100 years of history. Although their name recognition remains strong, they were in need of a consistent brand image for their business cards, letterhead, brochures, and other promotional pieces.

The First Step: HG Marketing Group was hired to develop a sophisticated marketing plan, which detailed specific priorities that the company would need to deploy over the course of a year.

The Solution: As recommended in the plan, HG Marketing developed a company-wide standard for business cards and brand usage. Letterhead and a custom sales brochure template were created and distributed internally for in-house use and printing as needed. In addition, a tradeshow booth was designed for the Central Bucks Chamber of Commerce Business Expo.

• Marketing plan development
• Strategic consulting
• Letterhead and Business Card standardization
• 2-page and 4-page brochure creation
• Trade booth graphics

The Results: The booth won the Best of Show Award at the Expo as the booth that best represented the Expo’s theme of "Past, Present and Future." J. Carroll Molloy continues to use the sales sheet template for listings that HG Marketing developed. The materials promote the agency’s longstanding reputation in the community, while addressing the needs of the 21st century real estate buyer and seller.

In April 2010, HG Marketing Group merged with Furia Rubel Communications - furiarubel.com
Marketing / Advertising / Pennsylvania / Philadelphia / Doylestown / Bucks County / Montgomery County / New Jersey
215.340.0480 / Marketing Consulting / Strategic Planning / Tactical Advertising
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