HG Marketing Group LLC  

Capital Region Convention and Visitors Bureau

Branding, Website, Print Advertising, Transit Campaign

Industry:

Capital Region Convention and Visitors Bureau Capital Region Tourism collaborated with HG Marketing Group to design branding, print advertising, and Website design for the first-ever destination marketing organization in Mercer County, NJ. This design initiative included the launch of an image campaign to raise awareness with multiple market segments about this newly introduced destination.

The entire campaign utilized print, direct mail, public relations, radio, and billboards. The success was impressive with a 100% increase in awareness to local constituents and 23% increase to consumer markets. HG Marketing Group managed the development of the database-driven, interactive Website designed by the well-known industry leader in Convention and Visitor Bureau (CVB) Website design, cvbTV.com.

HG Marketing managed this project by:

• Maintaining ongoing communications and open discussions with the Website contractor, cvbTV.com, the Website copywriter, the Website photographer, and Capital Region CVB executive management.
• Filing weekly status reports via e-mail to all parties.
• Guiding and instructing cvbTV.com on design tactics and backend program design development for Website management desired by Capital Region.
• Proofing Website copy and content closely and testing the live site pages on multiple platforms for accessibility and readability.
• Ensuring that a complete and sophisticated image was presented to the audience through Website design and implementation. In addition, HG Marketing Group developed the logo, and print and collateral materials to support the Image Campaign’s goals.
• Working closely with Capital Region CVB executive management to align their vision with the final delivered creative materials.
• On strict deadline, ensuring that printed materials and electronic pieces were printed with care.
• Delivering to the client with quality logos, artwork and layouts in a timely fashion.

In addition, HG Marketing Group developed the logo, print, and collateral materials to support the Image Campaign and accomplish the Capital Regions’ goals. Throughout the duration of the Image Campaign, HG Marketing Group responsibilities included:

• Working closely with Capital Region CVB executive management to align their vision with the final delivered creatives.
• Maintaining tight schedules and ensuring the quality of printed materials and electronic pieces.
• Ensuring that logos, art, fonts and layouts were delivered on time to a wide variety of vendors within specifications.

In April 2010, HG Marketing Group merged with Furia Rubel Communications - furiarubel.com
Marketing / Advertising / Pennsylvania / Philadelphia / Doylestown / Bucks County / Montgomery County / New Jersey
215.340.0480 / Marketing Consulting / Strategic Planning / Tactical Advertising
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