BROADBAND CONSTRUCTION SERVICES

Brand Development, Marketing Collateral, Stationery Package

Industry: Engineering and Construction

The Objective: Broadband Construction Services, a start-up company, approached HG Marketing for assistance in developing a strong brand image, logo, stationery materials and sales literature to reflect the expertise of the company.

The First Step: HG Marketing researched the company's competition in the marketplace to assess where Broadband might stand out. The logo concepts were determined and the marketing collateral was developed with the goal to position both owners' years of industry experience against the backdrop of the new company.

The Solution: HG Marketing was responsible for the following:

• Logo design and development
• Strategic consulting on sales literature and Web site
• Letterhead and business cards
• Creating a sales brochure with tiered inserts

The Results: Broadband has experienced significant growth and attention since launching its new brand. The materials earned them positive feedback and local recognition from several of their new clients and prospects.