Social Media for the Entrepreneur -
An integrated Approach to 21st Century Marketing & PR
August 5th, 2009
9:00 a.m - 11:00 a.m.
James Lorah House, 132 N. Main St., Doylestown
Social networking has become a new world of communication that is no longer a mysterious arena. By using social media platforms as a form of dialog, you can achieve branding communication goals and marketing objectives. In this presentation we will explore the Web 2.0 space and the types of activities around social media interaction, specifically blogging, Twitter, Facebook, LinkedIn, and YouTube. We will also discuss ways to define goals for these initiatives. Just as any other communication tool, these initiatives need planning, tasks, and measurement.
Participants will learn:
- Who engages in social media and where
- Why your brand needs social media
- How to provide content that is valuable, meaningful and results-driven
- The basics on how to plan a roadmap for your social
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