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HG Marketing Group and Furia Rubel Communications Win Gold Award of Excellence for “Stewardship of Self” Program


(The “Stewardship of Self” Campaign was designed for The Board of Pensions of the Presbyterian Church U.S.A.)

Doylestown, PA – June 11, 2009 — The Board of Pensions of the Presbyterian Church (U.S.A.)’s “Stewardship of Self” flagship marketing brochure won “The Award of Distinction” in the Communicator Awards competition. The brochure was designed to rollout the Board’s “Stewardship of Self” campaign. HG Marketing Group in partnership with Furia Rubel Communications, both of Doylestown, Pa., designed and developed the flagship marketing brochure. “The Award of Distinction” is presented by the International Academy of the Visual Arts for projects that exceed industry standards in quality and achievement.

In 2008,The Board of Pensions adopted a strategic communications plan developed by Furia Rubel Communications in partnership with HG Marketing Group. The plan was designed to address the Board’s “Key Driver” to develop a comprehensive communication and education model for “Stewardship of Self” and to integrate it with the Board’s healthcare, pension, education, and assistance programs. The key driver included expanded emphasis on Stewardship of Self to improve the well-being of Plan members and to promote the integration of benefits and services available to them from and through the Board of Pensions.

According to Laura Powers, president of HG Marketing Group, “The Board of Pensions is truly committed to the wellness of its members. The flagship brochure introduced the ‘Stewardship of Self’ wellness program in a very unique way.”

Gina Rubel, president of Furia Rubel Communications said, “We had such a great time concepting and designing this interactive tool. Laura Powers and I came up with the idea to create a “fortune teller,” like those folded by children, that would emphasize the ‘four elements of self’ including health, vocation, spirituality and financial well-being. The goal was to engage attendees of the General Assembly and to provide them with something to take home and discuss.”

The “Stewardship of Self” Flagship brochure incorporated comprehensive marketing imagery and public relations messaging while serving as an interactive tool. Rolled out at the General Assembly, the interactive brochure showcased the comprehensiveness and Community Nature of the Benefits Plan, presented the Benefits Plan and Assistance Programs as a holistic framework designed to support members in concert with their Stewardship of Self efforts, and helped to build Plan Members’ understanding of the level of ownership they need to take to maximize the value available to them, to their ministry, and to their families from the Benefits Plan and Assistance Programs.

HG Marketing Group, LLC is a full-service agency that provides award-winning strategic and tactical marketing services. These services include marketing strategy, marketing plan development, project management, print design and production, website design and implementation, custom website programming and e-commerce, and original art creation. Since 1996, the company has developed and implemented effective marketing strategies for a variety of businesses in the Philadelphia area. For more information, visit www.HGMarketing.com.

Furia Rubel Communications, Inc. is an award-winning, women-owned certified public relations and marketing agency located in Doylestown, Pa. The agency provides strategic planning, public relations, interactive communications, marketing, media relations, crisis communications and merger and acquisition communications to a wide array of clients including law firms, educational institutions, non-profit groups, retail property management companies, pharmaceutical companies and professional service firms. For more information on the agency, visit www.furiarubel.com.

 

In April 2010, HG Marketing Group merged with Furia Rubel Communications - furiarubel.com
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